It could’ve as easily been invented in the U.S. The conversation might’ve gone something like this. Two backyard chefs, spatulas in hand and spare tires around the waist, stand in front of the BBQ on a hot Texas afternoon:
What the hell good is charcoal after ya done used it?
I’m gonna tell ya what good it is Hank, cause you ain’t got
the smarts ta’ figger it out yourself!
Alright then, why don’t ya flip them patties ‘stead ‘a wastin’ a man’s time?
Don’t matter if I flip them patties Hank. Cause we gonna be rich. We gonna
buy the whole cow.
Uh-huh. Howz that?
Shampoo you dunderhead. We gonna turn this charcoal into
salon grade shampoo.
Why don’t you flip them burgers, Mitch.
Not ‘less you get me another cold’un. And this time use a koozie fo’ Gossake.
If Hank would’ve listened to Mitch the United States, not Japan, would control the charcoal shampoo market. But life is full of missed opportunities, and as it happened, the vision of turning charred wood into hair care products belongs exclusively to Japan.
I bought some. It’s cool washing your hair with black stuff. Never mind the carcinogens. In fact I’ve heard it’s actually quite good for your hair. I remember when I was a kid there was a beer shampoo craze. Not sure why this tie in with barbeques and hair care, but following this line of reasoning my guess for the next movement will be Lawry’s seasoning cream rinse. Lighter fluid mousse would be a hit at parties too.